With research showing that people are increasingly using their Smartphone and Tablet to access the internet then it is not too difficult to envisage that within the next couple of years if not sooner, that they will be the predominant online viewing devices leaving PC's trailing in their wake! Hewlett Packard, one of the worlds best known PC manufacturers recently announced further job losses... Sky News commented "The firm is under pressure amid a global decline in PC sales amid growing demand for laptops and greater tablet use". (Dec 2013)
However it is the phenominal growth in the use of the Smartphone that has heralded an evolution of the online world, a world we all thought we knew and felt very comfortable with. To many people it will of course still appear to be the same but for businesses the changes could be quite damaging unless the issue is addressed.
The Collins English Dictionary states that the word "Responsive" means...
'Reacting or replying quickly or favourably, as to a suggestion, initiative, etc'
In the online world this quite simply means that a website must react quickly to the type of device the user is viewing its pages on and when that device is a Smartphone then the pages are very often difficult to read if they're not responsive. This should be of major concern to a business as the failure of their website to respond means the user will find even the simplest of transactions, such as the ordering of goods and services, much more difficult and so the user will vote with their finger and go elsewhere !
Take for instance the fact that many consumers who you want to turn into customers will begin that journey at work sneaking a look at your website on their desktop computer. They break for lunch and continue where they left off by going straight to your URL on their Smartphone whilst sharing your URL with their friends. Finally having made up their mind they relax on the sofa in the evening and type in your URL on their tablet to place the order.